Companies choose to participate in an event for various reasons. There are many reasons for a company may want to sponsor an event, but here are the top nine that we see consistently throughout our events.
Below all, setting aside a budget and choosing the right events are your initial hurdles. Nail these and events are one of the most lucrative ways to get in front of your target audience. Spend more time on your event sponsorship strategy and generate more leads.

1. As a sponsor, you can position your brand as a credible authority in its niche industry.
2. By choosing events that attract your target audience, you can ensure that you're connecting with high-quality leads that are interested in your solutions or products.
3. Events provide a great setting for launching feature updates or new products. You can increase your traffic by promoting launches and other incentives, like giveaways, on social media before the event.
4. When you sponsor an event, you automatically gain an advantage over your absent direct competitors.
5. In-person interactions can help you develop a connection between your company and its target audience. Engage with prospective customers by providing demos or branded merchandise.
6. The right event allows your company to interact with a group of prospects that already have an interest in who you are and what you do. In these days of social media, face-to-face content can really enhance your online connection with your potential customers.
7. At events, you enjoy the chance to connect with customers by introducing them to products and services that they may not know about—or may not realize could address their needs.
8. A key reason for a business to participate in an event is to establish and build its brand.
9. Driving awareness of your brand is one thing. Thus, event sponsorships are a great way to drive positive PR and build credibility.
10. Events are fantastic opportunities to drive a connection between your brand and your ideal customer. This is your chance to create personalized experiences with demos/emails/swag, etc.